We create dynamic online communities across the most popular social media channels, enabling you to build solid relationships and maximize the reach of your brand.
With our extensive industry know-how, strategic vision and technical experience, we empower you to navigate and make the most of the ever-changing world of social media. We help you ride the wave, stay abreast of trends and elevate your campaigns, while proposing informed recommendations and best approaches on how to portray your brand and communicate with your target audiences within the online sphere.
To help you reach your online goals, we develop a carefully-customized, fully-trackable and cost-effective social media strategy that covers campaigns, competitions, advertising and much more. After determining your target audiences and the social media platforms they use the most, we define the key messages and suitable tone of voice for your communications, allowing us to create an online persona that is compatible with your brand identity. Once the strategy has been implemented, we periodically measure and analyze its results to ensure its success.
We work proactively to limit speculation and negative online chatter, spotting potential crises before they have the chance to escalate and tailoring our responses according to the unique circumstances of each situation. By implementing crisis management strategies that are devised in collaboration with our PR specialists, our social media team is ready to swiftly leap into action, actively preventing damage to the reputation of your brand.
Sharing our expertise with your team, we provide training opportunities to your senior management and in-house marketing people, helping them build and sustain their social media presence. From choosing the right online platforms to introducing you to the latest social media trends, we take you through the entire process, ensuring that both our teams are in sync and ready to work for the greater good of your company.
We build, grow and manage your online fanbase, transforming your social media accounts into platforms from which you can promote collaboration and engagement amongst your target audiences.
After developing a comprehensive social media strategy, we create interesting, fresh and relevant content that is expertly crafted to leave a lasting impression on online audiences. Based on your customized content strategy, we prepare impactful images, videos, infographics and statistics that users will want to share via their social networks, helping us generate buzz around your brand, events, products and services.
Our dynamic team of community managers cultivate and engage with your online audiences, building communities of fans and followers across multiple social media platforms. Meanwhile, we monitor online conversations for mentions of your brand to keep you informed on what’s being said about your business, enabling you to gain a better understanding of your customers and presenting you with insights that can be used to shape future marketing strategies.
Using various tools, we track your brand’s online impact, analyze social media trends and monitor user behaviors – gathering crucial information that allows us to boost your brand’s engagement with online audiences. By analyzing and interpreting online conversations and behaviors, we help you hone your customer service and enhance the overall reputation of your business.
We use the targeted advertising capabilities of popular social media networks to speak directly to relevant users, deploying trackable, cost-effective and impactful online marketing campaigns on Facebook, Instagram, Twitter and LinkedIn – subsequently enabling you to fulfill the unique online objectives of your organization.
When used correctly, social media can add an entirely new dimension to your event. Building excitement and anticipation before, during and after, our social media team draws upon its contacts, knowledge and expertise to optimize your exposure and ensure maximized impact.
We kickstart engagement during the promotion stage, getting potential attendees interacting early and responding promptly to their inquiries. During the event, we launch on-site social media contests, provide live-streaming and facilitate check-ins, after which we create a unique hashtag so that guests and people at home can follow the progress – consequently broadening your audience and sustaining buzz long after the event is over.
Social media influencers command large online audiences, many of whom trust the referrals and recommendations of the bloggers, Tweeps and other web personalities they follow. Drawing on our wide network of contacts, we liaise with social media influencers on your behalf, helping you increase the exposure of your business, products and events by tapping into their bases of fans, followers and friends.
By posting share-worthy photos and videos before, during and after your CSR activities, we expose and promote your community outreach efforts across your audience’s most popular social media platforms, while leveraging the diverse promotional and advertising tools of each channel.