Our Work
EY Entrepreneur of The YearTM Award Program
The Challenge
As the world’s most prestigious business award program for entrepreneurs since 1986, EY Entrepreneur of The Year celebrates innovative individuals from over 145 cities across 60 countries worldwide, including Jordan. In 2011, Bidaya partnered with EY Jordan to extend a comprehensive communications and events strategy that aims to introduce and position the program within the local business arena, manage the official launch of the award and deliver the annual Forum and Gala Dinner events – in line with the stringent guidelines, standards and brand promise of the illustrious global platform – while highlighting EY Jordan as a progressive contributor to the Jordanian entrepreneurial landscape.
Making It Happen
To build awareness, generate hype and garner maximum exposure for the local edition of the annual award, each year Bidaya adopts a holistic approach that seeks to engage the masses at every stage. This includes creating strategic content and communicating key messages and news before, during and after the award; liaising with local online and offline media channels to secure media placements, sponsorship packages and advertisements; in addition to organizing and managing the Forum (which convenes an elite host of national and international guests to exchange knowledge in a series of panel discussions) and the Gala Dinner (which culminates with the announcement of the country winner and categories winners).
Services Delivered
- Presenting a 360° public relations, communications and events strategy – complemented by a series of effective tactics – to create awareness, engage with relevant stakeholders, promote the program and give rise to the award
- Providing event planning and management services – including setting up venues, maintaining branding, arranging event programs, handling logistics, overseeing registration, securing world-class entertainment and sending invitations to over 1,400 attendees, among others
- Producing bilingual strategic content – including press releases, expert articles, advertorials, advertisements and speaking materials, among others
- Securing media sponsorship packages with local newspapers, magazines and TV stations; dispatching expert content materials; arranging for interviews and reportages; and ensuring coverage of the country winner during the annual World Entrepreneur Of The Year ceremony in Monte Carlo
Outcome
As a result of Bidaya’s deliberate efforts over the years, the Entrepreneur Of The Year Jordan award has steadily emerged as the most sought-after accolade in the Kingdom, attracting an assembly of highly acclaimed individuals and luminaries, who are building and heading successful, growing and dynamic businesses from across various industries – while serving as a prime platform for networking and knowledge exchange, and reflecting EY Jordan’s commitment to championing entrepreneurship and catalyzing innovation.
closeFIFA U-17 Women’s World Cup Jordan 2016
The Challenge
Between 2013 and 2015, Jordan was presented with an unprecedented opportunity to bring home the FIFA U-17 Women’s World Cup (U17WWC). Bidaya was assigned the development of the Kingdom’s global bid, working side by side with the Jordan Football Association (JFA) and the Office of HRH Prince Ali Bin Al Hussein. Bidaya conducted extensive research to create bidding materials that would best showcase Jordan’s hosting capabilities, accessibility, safety and tourist destinations, as well as highlight the unique benefits that this tournament would have on women’s football, not only locally, but also across the MENA region. In a unanimous decision by the FIFA Executive Committee, Jordan’s bid was chosen against stiff competition from four other countries, putting Jordan on the global football map and marking a proud achievement for Bidaya.
Subsequently, following another competitive tender process, Bidaya was selected by the FIFA U17WWC Local Organizing Committee (LOC) in 2015 to be its Public Relations and Media Partner. Under its role, Bidaya was responsible for supporting the LOC in overcoming a major obstacle: Winning over the endorsement of a public that has minimal interest in women’s football and even less so in a tournament involving the under-17 age category.
Making It Happen
As a first step towards maximizing the tournament’s impact in Jordan and beyond, Bidaya devised and implemented a multifaceted communications strategy that centered on evoking feelings of patriotism. The aim was for all messaging to position the hosting of this mega sporting event as a national achievement and source of pride for all Jordanians; one that would create an enduring legacy that generates socioeconomic benefits for years to come. In addition to spotlighting Jordan as a prime host of FIFA tournaments and other major sports functions, Bidaya helped raise awareness on women’s football in the region and rallied the much-needed support of public, private and media entities.
Furthermore, Bidaya presented its event management services – conceptualizing, planning and executing major functions and activations with the express purpose of inspiring a sense of ownership in Jordanian citizens towards this historic event.
Throughout this process, Bidaya repeatedly collaborated with FIFA officials and the LOC’s media, marketing and events teams, developing synergy with the international body and adhering to the highest football industry standards.
Services Delivered
- Developed and implemented a comprehensive communications strategy centered on triggering the emotions and securing the buy-in of relevant entities and the general public
- Liaised with local, regional and international media outlets for positive exposure
- Managed online and offline media coverage, monitoring and distribution
- Created compelling bilingual corporate literature and promotional material – including key messages, press releases, interviews, articles, advertorials, brochures, booklets and speaking materials, among others
- Planned, organized and marketed high-profile events and activations
- Contributed to the conceptualization of corresponding advertising campaigns
- Conducted social media reporting
Outcome
In September 2016, the three-week FIFA U17WWC kicked off, launching the first-ever FIFA women’s tournament in the region. By promoting women’s football and garnering the support of the local community for a full year prior to its commencement, the FIFA U17WWC proved to be a massive success. Attendance exceeded expectations, with more than 104,000 spectators from across the Kingdom – including families, football fans, people with disabilities and those who had never witnessed a live game – turning out to cheer the world’s best young female footballers.
CloseJordan Food Week
The Challenge
Bidaya was responsible for managing and marketing a large-scale event for USAID LENS – namely Jordan Food Week (JFW) – underscoring efforts to educate the general public and share with them traditional local cuisine, while preserving Jordan’s vibrant culture and rich heritage and bridging the gap between home-based businesses, restaurants and households from across the Kingdom.
From the outset, Bidaya was faced with several challenges. These included sparking interest to secure attendance, creating a positive perception about the event and encouraging audiences to explore Jordanian food – particularly in light of a number of failed food-related events that had previously taken place.
Making It Happen
To overcome these obstacles, Bidaya carefully devised a marketing and communications strategy that leveraged insights on the factors that motivate the general public to attend such events. Bidaya highlighted the high caliber participating restaurants; secured endorsements from popular influencers, food bloggers and comedians; and created an appealing venue for audiences of all ages to enjoy.
Bidaya’s event management, social media, digital marketing, media relations, public relations and strategic content teams were on-ground at the location to offer ongoing, immediate support and cover the activities in real time.
Services Delivered
- Delivered extensive event management services
- Managed JFW social media presence via Facebook, Instagram and YouTube
- Developed and implemented a customized social media strategy
- Utilized Facebook advertising features to promote the JFW page
- Extended community management support – including moderation and monitoring
- Offered live streaming and developed content and designs for social media posts
- Created engaging infographics and images to enhance shareability
- Produced videos to increase outreach and exposure
Outcome
JFW brought together over 80 local food producers from across Jordan to display and sell their artisanal products prepared using locally sourced natural ingredients, in addition to more than 30 local restaurants, resulting in a seven-day nationwide celebration that garnered the attendance of more than 20,000 people from across the Kingdom – all of whom enjoyed authentic and fusion food experiences, live local and regional bands and interactive entertainment segments.
Social Media Exposure in Numbers
- Total number of followers: 31,639
- The top three posts secured a combined reach of nearly 1 million users and 0.5 million video views
- Live streaming using Wirecast and Blackmagic devices
- Total number of followers: 5,600
United States Agency for International Development
The Challenge
Building on a positive mutual partnership with USAID Jordan, Bidaya was tasked with the organization of a two-day Training for Employment Activity (TEA) event in November 2018. The event aimed to raise awareness amongst youth about the objectives and training courses offered by each TEA partner – namely Education for Employment, Luminus Technical University College and Technical Vocational Training Academy – in alignment with the Royal vision of His Majesty King Abdullah II to combat youth unemployment and empower young individuals to secure sustainable livelihoods, while achieving socioeconomic advancement for the nation at large.
Making It Happen
Bidaya implemented a comprehensive approach for the event, covering concept creation and branding to on-ground execution and management – ultimately encouraging youth from across the Kingdom to not only attend, but also register in the training programs presented by the TEA partners. In addition to launching social media (Facebook) and SMS campaigns to raise awareness amongst target audiences, Bidaya developed an official website to educate youth about the event, participating entities and available trainings, as well as to allow them to register online.
Services Delivered
- Created the concept and produced the branded materials for the event
- Recommended and secured the venue
- Designed, produced and installed a large-scale, customized booth
- Sourced and managed audio and visual equipment
- Sourced and managed translators and translation equipment
- Managed onsite vendor transportation
- Developed a website to serve as an official platform for information and registration
- Managed the registration process
- Launched Facebook and SMS awareness campaigns
- Produced a video showcased during the event – highlighting the importance of vocational training
Outcome
The event was well received by both TEA partners and guests, garnering the attendance of approximately 900 youth – both males and females – between the ages of 16 and 35, with 20,540 users visiting the website and 1,690 registering online when the platform went live.
Social Media Exposure in Numbers
Facebook:
- Reach: 1M users
- Likes: 12K
- Comments: 2.8K
- Video Views: 40K
Luminus Technical University College
The Challenge
Following a holistic rebranding effort, the newly-minted Luminus Technical University College (LTUC) – formerly known as Al Quds College – approached Bidaya for guidance on how best to position itself in the local market and among relevant target audiences – both internal and external.
Despite its progressive achievements within the Jordanian education sector, the LTUC brand remained misunderstood by many, and with the lack of a clear communications plan and creative marketing campaigns, LTUC was risking the growth of this misconception. Another key communication challenge was overcoming the negative image that was often associated with practical education, which serves as the basis of LTUC’s ‘Education for Employment’ learning model.
Making It Happen
To formulate a clear understanding of LTUC’s operations and communication objectives, Bidaya assembled a cross-functional team to hold extensive discussions with key LTUC staff members to gather vital information over the course of one month. This exercise enabled Bidaya to identify the internal and external challenges, objectives and key messages of LTUC in order to devise a full-fledged communications strategy.
Given the diverse and multilateral nature of LTUC’s vision and structure, the communications strategy was segmented into sub-strategies targeting four stakeholders: Students and parents, LTUC employees, external employers and official bodies.
By creating top-of-mind awareness; fostering solid stakeholder relationships; showcasing achievements, success stories and positive impact; and enhancing two-way communication with target audiences via relevant channels, Bidaya positioned LTUC as a trusted education partner that offers high quality, demand-driven, practical education, while serving as the primary pipeline for skilled labor in Jordan.
As a tactical extension of the above strategy, Bidaya devised advertising and digital marketing campaign concepts that were geared towards attracting potential students and their parents alike. The ideas centered on persuading students to pursue their ambitions and prep for the future, as LTUC guides them on their professional journeys. The campaigns spanned the course of one year and were released in tandem with the announcement of the Tawjihi results and prior to the commencement of the new semesters. Additionally, the campaigns presented an ideal opportunity to raise public awareness on the new and modern brand identity, image, personality and experience of LTUC – while educating target audiences about the new programs, degrees and diplomas.
Services Delivered
- Developed a detailed communications strategy targeting key internal and external stakeholders – both online and offline
- Devised advertising and digital marketing campaign concepts
- Created adaptations for offline channels
- Conducted tailored media buying
Outcome
Both the communications strategy and campaign concepts were well-received by the client, with Bidaya adapting and implementing the collateral via both digital and traditional (TVC, radio spots, outdoor billboards) channels – based on a tailored plan and timeframe specified by LTUC.
closeAirport International Group
The Challenge
The collaboration with Airport International Group – the Jordanian company responsible for the rehabilitation, expansion and operation of Queen Alia International Airport (QAIA) – dates back to 2013, when Bidaya was first approached to organize the highly-anticipated inauguration of the New Terminal Project.
Since then, Bidaya has been attending to Airport International Group’s corporate communications requirements, extending a full range of targeted services – including PR consultancy, media relations, crisis management, strategic content, social media and event management.
Making It Happen
Strategic Positioning
Upon signing the 25-year Build-Operate-Transfer concession agreement with the Government of Jordan in 2007, Airport International Group faced multiple challenges and speculations that necessitated swift responses before a lasting, negative perception would potentially form. To tackle this issue, Bidaya developed a full-fledged communications strategy to firmly establish Airport International Group as a leading Jordanian company and a trusted aviation partner that consistently delivers on its promise to manage an award-winning airport for the benefit of the national economy and the Jordanian people.
Bidaya leveraged the numerous success stories and notable achievements of Airport International Group – promoting QAIA as a source of pride by showcasing it as an exemplary public-private partnership and emphasizing the New Terminal’s elevated passenger experience and overall positive economic impact. Simultaneously, Bidaya repeatedly shed light on the vast experience of Airport International Group’s shareholders and senior management and transformed its employees into positive brand ambassadors, while fostering a fruitful, long-term relationship with local media entities, which continue to champion QAIA until today.
Crisis Management
As a company that affects several stakeholders, Airport International Group occasionally finds itself at the center of controversy. Negative commentary was at its peak during the early post-inauguration phase, prompting Bidaya to provide consultation on how best to handle various crises and issues that arose from accidents, flight cancellations, imposed taxes and car park fees, to name a few. Bidaya exhibited its flexibility and responsiveness daily – curtailing misinformation and criticism made by the local media through the development and dissemination of accurate and timely bilingual official statements that clarified the positions of Airport International Group and QAIA.
These statements had proven constructive on several occasions, especially in January and February 2015, when Jordan was swept by two back-to-back major snowstorms. Bidaya adeptly supported Airport International Group throughout the weather crisis by forming a comprehensive plan before each snowstorm, continuously conveying to the media crucial updates regarding the operations of QAIA, as well as highlighting its seamless airport activities. Since 2014, negative mentions decreased significantly, with some media representatives shifting their stance from criticizers to advocates – a sign that their view of Airport International Group was rectified as a result of the informative statements published.
Strategic Content and Media Relations
Bidaya offers a broad range of bilingual strategic content that delivers Airport International Group’s key messages, spotlights its success stories and achievements and shapes its stakeholder perceptions. In turn, Bidaya’s Media Relations Department utilizes its strong base of local and regional media contacts to disseminate news and stories and gain coverage across multiple online and offline media channels. Besides organizing media interviews and activities, Bidaya focuses on increasing media attendance to events, while lending on-ground support throughout.
Social Media
Recognizing the importance of conveying a consistent image and tone of voice for QAIA, Bidaya embarked on the complete hands-on management of QAIA’s Facebook, Twitter and Instagram accounts in 2017. Utilizing its yearslong understanding of the brand, its backstory and outlook, Bidaya creates informative, shareable and engaging content that centers on QAIA, its partners
and concessionaires, as well as Jordan as an attractive tourist destination. Ever since, Bidaya has considerably boosted the number of QAIA followers and raised the engagement rate by opening a two-way communication channel, featuring 24/7 monitoring and moderation.
Event Management
In 2013, Airport International Group marked the completion of the long-awaited New Terminal. To commemorate the occasion, Airport International Group partnered with Bidaya to deliver a memorable inauguration ceremony befitting of QAIA’s standing as Jordan’s prime gateway to the world. Held under the patronage of His Majesty King Abdullah II bin Al Hussein, the prestigious event drew the attendance of top government officials, ministers and aviation partners. Bidaya also oversaw the full production of a powerful video that touched on the emotions and aspirations of Jordanians by mixing iconic elements of the local culture with glimpses of the cutting-edge facilities of the New Terminal.
In the meantime, Bidaya has worked with Airport International Group on several other high-profile events, most notably the Airports Council International (ACI) ‘10th Asia-Pacific Regional Assembly, Conference & Exhibition’ in 2015. Bidaya took charge of the creative and logistical aspects of the three-day event, which was held for the first time in the Middle East and attracted renowned industry experts from around the globe.
In 2016, Bidaya organized the inauguration of the second phase of the New Terminal under the patronage of HRH Crown Prince Al Hussein bin Abdullah II. In light of this milestone, Bidaya also arranged the reception of a special one-off Emirates Airbus A380 service to Amman, marking the first commercial flight of the world’s largest aircraft to the Kingdom as a celebration of the 30-year relation tying Emirates to Jordan.
Services Delivered
- Delivered a full-fledged communications strategy to position Airport International Group as a leader within the local aviation sector
- Devised crisis management strategies to mitigate adverse impact and uphold positive perception
- Managed QAIA social media platforms – including the creation and design of fresh, compelling and relevant online content
- Produced a broad range of bilingual strategic content – including press releases, interviews, articles, statements, correspondences and speaking materials
- Fostered longstanding, positive relations with local and regional online and offline media outlets
- Planned and managed high-profile events from conception to execution
Outcome
Moving forward, Bidaya continues to share an exciting journey with Airport International Group as its corporate communications agency, providing an integrated service offering, creating positioning strategies, mitigating crises, fostering media relationships, managing QAIA’s social media presence and promoting its story through carefully considered, engaging content.
closeAmman Design Week
The Challenge
The organization, promotion and execution of ADW in 2016 represented a unique and ambitious endeavor for Bidaya. To successfully deliver this first-of-its-kind event, both ADW and Bidaya teams were required to demonstrate the flexibility and foresight needed to anticipate potential challenges and swiftly tackle issues as they arose. Additionally, Bidaya was tasked with helping the ADW team to address public misconceptions regarding the true definition of ‘design’.
Making It Happen
Planning
Working closely with the ADW team, Bidaya developed a comprehensive communications strategy and action plan, under which it rendered PR consultancy, social media, media relations, strategic content and event management services. Bidaya aimed to maximize exposure and generate hype around ADW in order to lay the foundations and create long term momentum. Furthermore, Bidaya coordinated with numerous event stakeholders, including the Royal Hashemite Court, Office of Her Majesty Queen Rania Al Abdullah – who was a staunch supporter of the event – and Greater Amman Municipality, among others.
Setting Up
Bidaya planned and executed the intricate process of transferring and setting up the various design installations at ADW’s three main locations. Working to facilitate ease of movement across Downtown Amman, Bidaya employed valet attendants and security personnel; trained ushers to guide the public to explore ADW’s different locations; and contributed to the management of shuttle services to ensure smooth and safe transportation.
Building Hype
In the run-up and throughout the event, Bidaya leveraged its longstanding media and social media network to generate interest and build excitement around ADW
through a media launch, media visits and radio mentions, as well as daily social media content and advertising on all relevant platforms. Bidaya also developed daily press releases covering the featured activities, workshops and talks, setting the tone for conversations on the wide-ranging event.
Services Delivered
- Developed a full-fledged PR strategy
- Offered robust media relations services – including inviting local, regional and international media outlets
- Secured press coverage (media interviews, press releases, feature stories, TV reportages and radio mentions)
- Devised a social media strategy and managed ADW online platforms
- Handled online influencer/blogger relations
Outcome
ADW exceeded ground traffic expectations and received overwhelmingly positive reviews. In its nine-day run, ADW welcomed more than 35,000 visitors from across Jordan to its three major locations, as well as to over 40 independent creative spaces across Amman. Building on the remarkable success, ADW was scheduled to become a recurring event.
closeBank al Etihad
The Challenge
In 2013, after deciding to rebrand from corporate to retail banking, Bank al Etihad approached Bidaya for direction on attracting new target audiences and defining a new communication style that resonates with internal and external customers in order to capture a larger share of the local market.
Making It Happen
PR Consultancy
To increase Bank al Etihad’s appeal among potential retail clients, Bidaya devised a multifaceted communications strategy aimed at shifting public perception surrounding the Bank, while bolstering its reputation and credibility. Throughout the six-year partnership, and as the Bank’s unique set of products and services continued to grow in line with the evolving needs of clients, Bidaya delivered strategies that shaped a carefully studied impression of the progressive goals and values of Bank al Etihad. Moreover, Bidaya consistently highlighted the Bank’s endeavors as a champion of ambitious Jordanian women, entrepreneurs and youth – illustrated by the launch of the Shorouq program and annual SME Awards, as well as the year-long CSR activities targeting young individuals. Utilizing extensive insights and creative thinking, Bidaya collaborated closely with the Bank’s other agencies to craft far-reaching campaigns. These included the marketing of the annual grand prize of JOD one million in cash over four successive years, whose promotional efforts generated massive hype and set a precedent within the local banking industry.
Strategic Content
In tandem with the new brand image, Bidaya helped form a distinct tone of voice and friendly persona for Bank al Etihad that were unheard of in the banking industry – a step that helped bridge the gap with target clients amidst a robust and competitive environment. From then on, Bidaya created compelling bilingual corporate literature and promotional materials tailored for the Bank’s various stakeholders, effectively forming the foundation for both external and internal communications.
Media Relations
Bidaya leveraged its deep understanding of the changing media landscape to build strategic relationships between Bank al Etihad and local media entities. In addition, Bidaya was responsible for mitigating crises and issues as they arose, opening two-way communication channels with the media, offering top-level consultation and developing and publishing statements to ward off unwanted attention and negative perceptions.
Event Management
Meanwhile, Bidaya planned and organized several creative events and activations over the years, most notably the Annual SME Awards ceremony for five consecutive years, multiple JOD one million prize activations and an Aqaba seaside event promoting the Bank yacht loans. Such events aimed to not only highlight the added value of Bank al Etihad’s retail banking offerings, but to also bring the Bank’s younger, dynamic and more personal identity to life.
Services Delivered
- Developed and implemented multiple customized communication strategies
- Created bilingual corporate literature and promotional material – including comprehensive key messages, press releases, interviews, articles, advertorials, brochures, booklets and speaking materials, among others
- Planned, organized and promoted high-profile corporate events and activations
- Crafted integrated PR and social media campaigns
- Forged longstanding media relations and managed online and offline media coverage, monitoring and distribution
Outcome
Based on the communications strategy provided by Bidaya, Bank al Etihad successfully established itself as a bank for individuals, gradually distancing itself
from the rigid mold for which the banking sector is typically known, to emerge as one of the most recognizable and approachable retail banks in the Kingdom.
In the years since the rebranding, Bidaya has continued to cement Bank al Etihad’s standing as a driven and socially-responsible banking partner, while promoting its array of offerings through highly-anticipated campaigns and events. The collaboration has also contributed to a notable rise in consumer engagement and media visibility, as well as increased the Bank’s access to previously untapped markets – primarily women, entrepreneurs and youth.
closeArab Summit 2017
The Challenge
In April 2017, Jordan was set to host the 28th Ordinary Session of the Arab League Council (also known as the Arab Summit and Amman Summit) for the fourth time. Three months prior, the Royal Hashemite Court had collaborated with Bidaya to establish the very first online presence for the Summit in order to modernize and enhance outreach to the media and general public, particularly Arab youth.
Some of the biggest challenges were overcoming the adverse perception surrounding the Summit and Arab League, raising awareness among the younger generation, and highlighting the Summit’s long-standing history and the value of the resolutions endorsed during previous events. More importantly, however, was ensuring that the social media platforms remained uncontroversial.
Making It Happen
To increase awareness of the Summit, its objectives and agenda, three social media accounts on Facebook, Twitter and YouTube were created to complement the official website and help target Arab youth, government entities, decision-makers and politicians. Bidaya also developed the social media templates – inspired by the Summit’s logo and the Jordanian flag’s seven-pointed star.
Bidaya’s Social Media and Strategic Content Departments played a key role in gathering the necessary content, which ranged from verifying and sharing credible information on various relevant topics to promoting the agenda of the current event. To expand the outreach of the Summit’s key messages, Bidaya conceptualized and executed an outdoor advertising campaign, which celebrated each member of the Arab League. During the Summit week, members of Bidaya’s Social Media and Strategic Content Departments remained on-ground to offer ongoing, immediate support and cover the activities in real-time.
Services Delivered
- Devised full-fledged, targeted Social Media and Strategic Content strategies (online and offline)
- Established Facebook, Twitter and YouTube accounts and social media design guidelines
- Developed and executed an outdoor advertising campaign (billboards, banners, ads, etc.)
- Created on-ground branding for the Media Center
- Developed, designed and produced the Media and Delegation Guides, as well as a booklet for the opening speech of His Majesty King Abdullah II
Outcome
In a mere six weeks, both Facebook and Twitter accounts were verified. The event was soon dubbed ‘The Digital Summit’ – as it was the first to have a solid online presence. As engagement with the social media platforms increased significantly throughout the Summit, more than 90 percent of the comments received were categorized as neutral and positive. Moreover, a large number of prominent Arab and international figures interacted with the Summit’s hashtags and platforms and many news agencies shared the live video stream on their Facebook pages.
The social media platforms also drew the attention of several notable official accounts, including the League of Arab States; Embassy of the Hashemite Kingdom of Jordan – Baghdad; Prime Ministry of Jordan; Embassy of the State of Palestine in Egypt; Embassy of the Hashemite Kingdom of Jordan – Rome; and the Presidency of the Republic of Tunisia.
Social Media Exposure in Numbers
Between 15 February and 31 March 2017:
- Total number of followers: 151,430
- Total number of followers: 11,133
- Comments: 40
- Shares: 56
Social Media Exposure in Numbers
Facebook:
- Total number of followers: 62,758 followers
- Average daily reach: 121K
- Average engaged users per day: 5.3K users
Twitter:
- Total number of followers: 1,604 followers
- Subscribers: 3,281 subscribers
- Total views: 747,630 views
- Numbers of videos: 42 videos to date
- Top views: 665,053 views
European Union in Jordan
The Challenge
The Communication and Visibility Actions Support contract between Bidaya and the European Union (EU) in Jordan aims to illustrate the EU’s role in the Kingdom’s reform process, while representing the EU and Jordan as longstanding, strategic partners.
Moreover, the contract seeks to showcase the impact of the EU in areas of peace and security (the fight against terrorism), economic development, poverty alleviation, unemployment and human rights – demonstrating that EU and Jordanian values and interests are in alignment.
With over 100 EU-funded projects in Jordan – all of which are required to maintain EU visibility and a common communications plan – many continue to operate in isolation. Coordinating and creating synergies across different activities to present a stronger, more unified EU image was a significant challenge to overcome.
Making It Happen
Since September 2018, Bidaya has been collaborating with the communications team of the EU in Jordan to implement a tailored social media strategy, whose scope includes content development, design, social media management (Facebook and Twitter) and event coverage. Using this comprehensive approach, Bidaya supported the EU in Jordan and its projects by ensuring that topline messages addressing the EU impact within the abovementioned areas are clearly composed and conveyed through online communication and visibility efforts.
Services Delivered
- Extending year-round consultancy services to enhance the EU perception and reputation in Jordan
- Managing EU in Jordan’s social media presence on relevant platforms
- Forging positive, long-term relationships with key media entities
- Highlighting efforts and covering events on various online platforms to raise awareness on the EU in Jordan’s impact among the local community
- Creating thematic campaigns that spotlight the EU in Jordan’s efforts and impact
- Developing strategic content for varied purposes and target audiences
Outcome
To date, Bidaya has been able to support the EU in Jordan in enhancing the visibility of its development projects, programs, policies and actions in the Kingdom; conveying the results of the robust EU-Jordan partnership; as well as achieving overall strategic communication objectives. In addition, through active efforts and localized consultation, Bidaya significantly improved the knowledge and understanding of the EU and its partnership activities among decision and opinion-makers and specific segments of the general public in Jordan.
closeCapital Bank
The Challenge
In 2009, Capital Bank was faced with a major crisis when a former Chairman of the Board of Directors performed unjustified budget overruns – resulting in a nationwide scandal that led the Central Bank of Jordan to overtake the management of the Bank. To effectively contain and avert the crisis, Capital Bank reached out to Bidaya to help mitigate potential business disruption and regain the trust of clients, local media entities and the general public at large.
Making It Happen
By extending highly strategic PR consultancy, crisis management and media relations services, Bidaya effectively controlled the incident, limiting any adverse ripple effects and avoiding any negative long-term perceptions. This was achieved through a comprehensive crisis management plan spanning the course of two months – encompassing both internal and external communications targeting the Bank’s employees and media entities alike in order to rally their support in disseminating a unified positive message to the public. In tandem, Bidaya secured intense media exposure for the new management, subsequently helping restore credibility and faith in Capital Bank as a leading local financial institution.
Services Delivered
- Developed a strategic crisis management plan
- Devised a full-fledged internal and external communications strategy
- Created compelling bilingual strategic collateral such as press releases, speeches, letters, interviews, website content, etc.
- Lobbied with key local media entities and journalists for positive exposure
- Managed online and offline media relations, monitoring and distribution, as well as secured top media spots
Outcome
The crisis management plan was highly successful, with the incident being fully contained within a short period of time and without any long-term damages incurred. As a result, Capital Bank promptly signed a three-year contract with Bidaya, under which an additional suite of PR and media services was rendered, and an impactful Corporate Social Responsibility (CSR) program was developed.
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